Deciding exactly where to go on holiday in July can feel overwhelming, with endless options spanning from sun-soaked coasts to vibrant city festivals. For British travellers, July is one of the most anticipated months for setting off on memorable adventures, thanks to the wide range of July holiday destinations that open up during the peak of summer. Whether you crave a lazy week on a Mediterranean beach, a cool escape high in the Alps, or the exhilaration of music and culture in buzzing capitals, July’s possibilities are nearly limitless.
The true appeal of taking time off in July lies in the diversity of climates and experiences on offer. Across Europe and beyond, temperatures reach their yearly maximums, while long daylight hours provide ample opportunity to enjoy everything from outdoor sporting events to alfresco dining. In the northern hemisphere, iconic cities come alive with open-air concerts and food festivals, while southern hemisphere destinations like South Africa or Australia offer unique winter escapes for those who prefer milder weather and fewer crowds.
This guide is designed to help you pinpoint the best places to holiday in July for your travel style, whether your priority is sunshine, culture, adventure, or family-friendly fun. By combining expert insight with up-to-date local knowledge, we’ll highlight unique and inspiring locations across the globe. From idyllic islands and hidden gems to world-famous summer hotspots, discover the ideal July holiday destinations and get practical advice for planning your next unforgettable trip.
Why travel in July?
When considering July holiday destinations, British travellers are often drawn to the dynamic energy and variety of experiences that only July can offer. As summer hits its stride in the Northern Hemisphere, cities and resort towns across Europe, Asia, and North America bustle with life, presenting some of the best holiday destinations July has to offer. Schools break for summer, creating the perfect opportunity for family escapes, while the extended daylight hours allow every traveller to make the most of their time away.
One of the most compelling reasons to travel in July is the guarantee of favourable weather across most of Europe. Mediterranean coasts—in Spain, Greece, Italy, and France—are sun-drenched and primed for beach holidays, while destinations like Norway and Iceland offer mild, pleasant temperatures and a chance to experience the midnight sun. For those keen to escape the heat, the Alps and Scottish Highlands provide refreshing alternatives with outstanding natural beauty and cooler climates.
July also marks the calendar with global cultural festivals and unique events. The renowned Running of the Bulls in Pamplona, Spain, vibrant Bastille Day celebrations in Paris, and music festivals such as Switzerland’s Montreux Jazz Festival showcase local culture at its most lively. Across Asia, destinations like Japan blend tradition and modernity as firework where to go on holiday in July festivals light up the sky, while in North America, Independence Day celebrations fill US cities with parades, fireworks, and spirited gatherings.
Factors to consider when choosing July holiday destinations
Selecting the right spot from among the best holiday destinations July can make the difference between a good trip and an exceptional one. Before deciding where to holiday in July, British travellers should weigh several important factors to ensure their summer escape matches both their interests and expectations.
First, consider the weather. July sees soaring temperatures across southern Europe, such as Spain or Greece, which is ideal for sunseekers but may be too hot for families with younger children or those who prefer milder climates. Northern Europe, including parts of Scandinavia and the UK, offers pleasantly warm days and fewer extremes, making it a smart choice for walkers, cyclists, and those who relish outdoor adventures. For a cooler twist, destinations in the Southern Hemisphere, such as parts of Australia or South Africa, provide a winter atmosphere—often quieter, with lower humidity and unique seasonal wildlife.
Crowds and costs are another crucial consideration when researching where to holiday in July. Popular beach resorts and iconic cities often command premium prices and book out well in advance, especially during the UK school holidays. To stretch your budget further and avoid peak season throngs, explore off-the-beaten-track alternatives or look for non-traditional tourist regions, which often offer better value and a more authentic feel.
Where to go on holiday in July: Activities and interests also play a substantial role in the decision-making process. The best holiday destinations July cater to a wide variety of tastes—whether you’re chasing adrenaline on mountain biking trails, searching for cultural festivals, planning relaxed beach days, or embarking on family-friendly adventures. Travelling solo? Solo-friendly destinations like Portugal or the Scottish Highlands balance safety, sociability, and spectacle.
Top 10 Best holiday destinations in July
Choosing where to go on holiday in July opens up a world of possibilities, from classic beach breaks to cities that burst with energy at the height of summer. Here, we highlight the best holiday destinations July has to offer—each with unique seasonal charm and practical advice for British travellers. Discover these expertly chosen best places to holiday in July, whether you crave adventure, relaxation, or cultural immersion.
1. Santorini, Greece
It’s no wonder Santorini tops lists of the best holiday destinations July. July in Santorini means crystal-clear skies, turquoise waters, and those iconic whitewashed villages glowing at golden hour. The island buzzes with energy as visitors flock to Oia to watch unforgettable sunsets. Wine festivals near Pyrgos and open-air cinemas in Kamari add extra flair to your summer evenings.
Ideal for: Couples, honeymooners, photography enthusiasts.
Insider tip: Book ferries and hotels well in advance and seek out local tavernas in Pyrgos or Megalochori to escape the crowds and discover wonderfully authentic Greek cuisine.
2. The Scottish Highlands, UK
For those seeking a cooler climate, the Scottish Highlands is one of the best places to holiday in July. Surrounded by lush landscapes, dramatic mountains, and serene lochs, it offers some of the longest daylight hours of the year. July is prime time for hiking the West Highland Way, exploring castles, or spotting wildlife—including red deer and golden eagles.
Ideal for: Hikers, families, nature lovers.
Travel advice: Take part in local Highland Games festivals for traditional music, sport, and food, and consider booking a guided whisky tasting to experience Scotland’s heritage firsthand.
3. Amalfi Coast, Italy
If glamour and scenic views are high on your list for where to go on holiday in July, the Amalfi Coast wins every time. Lemon-scented breezes, bustling piazzas in Positano, and stunning cliffside walks define July on this Italian gem. While it’s at its busiest, the region is alive with open-air concerts and vibrant local festivals.
Ideal for: Couples, foodies, culture seekers.
Advice: For a genuine slice of Southern Italy, travel by public ferry between towns and take early morning swims to avoid the midday heat and crowded beaches.
4. Vancouver Island, Canada
Offering a cool Pacific escape, Vancouver Island is one of the best holiday destinations July for British travellers wanting nature without extreme heat. July brings blooming wildflowers, excellent whale watching, and lively farmer’s markets in Victoria. The Pacific Rim National Park is perfect for rainforests trails and dramatic coastal scenery.
Ideal for: Adventure seekers, families, wildlife enthusiasts.
Tip: Rent a car to explore hidden coves and consider joining a whale-watching tour in Tofino—July is high season for orca and humpback sightings.
5. Dubrovnik, Croatia
Buzzing and beautiful, Dubrovnik shines in summer, making it a standout on any list of best places to holiday in July. The UNESCO-listed Old Town comes alive with music festivals and open-air theatre performances, while the Adriatic Sea offers perfect conditions for kayaking or island hopping.
Ideal for: Culture buffs, solo travellers, history fans.
Travel hacks: To dodge peak crowds, explore the city walls early in the morning or in the evening, and seek out neighbouring Lokrum Island for relaxing swimming and picnics.
6. Kyoto, Japan
For a more offbeat experience, Kyoto is an inspired choice for where to go on holiday in July. While the weather is warm and humid, July brings the iconic Gion Matsuri, one of Japan’s grandest festivals, turning the city into a cultural wonderland with processions, performances, and street foods.
Ideal for: Culture lovers, families, photographers.
Insider advice: Secure accommodation early for festival dates, stay hydrated, and rent a kimono for a truly Japanese summer memory.
7. Cornwall, England
No list of best holiday destinations July would be complete without Cornwall. July sees its beaches at their best—soft sand, temperate waters, and lively surf culture. The Eden Project hosts family-friendly music and art events, while coastal paths brim with wildflowers.
Ideal for: Families, beachgoers, water sports fans.
Local tip: Beat traffic by travelling midweek, and don’t miss the seafood shacks in Padstow for the freshest local catch.
8. Bali, Indonesia
Bali’s perpetual allure is magnified in July, when the island enjoys dry, sunny days—making it one of the best places to holiday in July. Resorts in Ubud cater to wellness seekers, while surf beaches in Kuta and laid-back cafes in Canggu beckon digital nomads and adventurers. Cultural highlights include temple ceremonies and the Bali Arts Festival.
Ideal for: Solo travellers, wellness lovers, couples.
Tips: Take advantage of cool morning hikes up Mount Batur and book spa treatments ahead of sunset for picturesque views.
9. Cape Town, South Africa
For British travellers considering a Southern Hemisphere winter, Cape Town belongs firmly on the list of best holiday destinations July. July is quieter, prices are lower, and wildlife experiences are unbeatable—whale watching in Hermanus, and nearby vineyards host winter wine festivals. With Table Mountain shrouded in mist and brisk ocean breezes, it’s a unique coastal retreat.
Ideal for: Adventure travellers, wine lovers, families.
Recommendation: Dress in layers for variable weather and seek out the city’s renowned indoor markets for food and crafts.
10. Quebec City, Canada
An under-the-radar pick for where to go on holiday in July, Quebec City charms with its French-inspired old town and festive summer vibe. July marks the height of festival season, including the world-class Festival d’été—ten days of music, street arts, and fireworks. Outdoor cafés and river cruises round out the experience.
Ideal for: Families, culture seekers, festival goers.
Traveller’s note: Brush up on basic French greetings, and explore Montmorency Falls for a spectacular day trip outside the city.
Where to go on holiday in July: Thematic recommendations: holiday types in July
Exploring where to go on holiday in July can be even more rewarding when you tailor your plans to your personal travel style or interests. From sun-drenched coasts to wild mountain trails and cosmopolitan hotspots, July offers an extraordinary variety of experiences for every kind of holidaymaker. Here, we break down some top July holiday destinations by theme to help you find the best places to holiday in July for your chosen style.
Beach escapes
For sunseekers and water lovers, July is high season on many of the world’s most beautiful beaches. Southern Europe reigns supreme, with the Greek islands of Santorini and Crete offering picture-perfect shorelines, crystal-clear seas, and authentic village charm. Costa Brava in Spain stands out for its rugged coves and lively beach towns, easily accessible via direct flights from the UK. On a more exotic note, Maui in Hawaii showcases lush sand beaches and top-tier snorkelling; it’s no surprise it remains one of the best places to holiday in July for those after a tropical paradise. Insider tip: Book your accommodation early and explore quieter beaches in the early morning.
Adventure travel
For Britons wondering where to go on holiday in July for an adrenaline rush, July unlocks premier adventure playgrounds. The Swiss Alps are renowned for their hiking, mountain biking, and paragliding, with panoramas of wildflower meadows and glacial lakes. In South Africa, Cape Town’s winter season delivers prime whale watching and excellent conditions for climbing Table Mountain. Further afield, New Zealand’s Queenstown offers winter sports—think skiing and snowboarding—alongside bungee jumping and ziplining for thrill-seekers. Each destination offers tailored experiences, and booking specialist guides often unlocks rare, off-the-beaten-path adventures.
Cultural holidays
Those searching for July holiday destinations steeped in heritage and festival atmosphere are spoilt for choice. Kyoto, Japan dazzles in July with the world-famous Gion Matsuri, where lantern-lit processions and vibrant street food showcase national traditions. In Dubrovnik, Croatia, Shakespeare under the stars and summer music festivals bring the medieval Old Town to life. For city lovers, Paris is unmissable during Bastille Day, featuring parades, fireworks, and outdoor concerts along the Seine, cementing its place among the best places to holiday in July for culture. To truly enjoy local festivals, plan well ahead, as certain experiences book up fast.
Nature retreats
Sometimes, the ultimate answer to where to go on holiday in July is found far from the crowds, surrounded by breathtaking wilderness. The Scottish Highlands offer serene lochs, rolling hills, and walks through blooming heather—ideal for those looking for fresh air and tranquility. Vancouver Island, Canada, shines in July with mild weather, lush rainforests, and outstanding whale-watching. For a truly unique escape, Norway’s fjord region is illuminated by long daylight hours and the possibility of midnight sun hikes along dramatic coastal cliffs.
Luxury getaways
If indulgence is your priority, July opens the door to exclusive July holiday destinations. The Amalfi Coast in Italy gleams with five-star hotels, chic beach clubs, and candle-lit cliffside dining. St. Tropez, France, epitomises glamour with its superyachts, designer boutiques, and gourmet cuisine. Bali’s luxury resorts provide world-class wellness offerings, infinity pools, and upscale spas overlooking rice terraces—unmatched for couples and honeymooners wanting the best places to holiday in July in style.
Tips for booking a July holiday
Where to go on holiday in July: Planning a getaway during the peak summer season requires savvy decision-making to secure the best holiday destinations July has to offer, without overspending or missing out on your dream trip. With high demand for accommodation and flights, British travellers should take proactive steps when deciding where to holiday in July. Below, you’ll find targeted advice to help you plan efficiently and travel with confidence.
1. Book early for the best choice and value
July is high season for popular resorts and city breaks. Booking flights and accommodation three to six months in advance typically yields better prices and ensures access to a wider selection of hotels and apartments—especially in classic hotspots like the Algarve, Santorini, or Cornwall. If you have flexibility, travelling outside peak school holiday dates can offer substantial savings while still allowing you to enjoy the best holiday destinations July.
2. Weigh last-minute deals wisely
While some last-minute discounts do exist, these are often limited to lesser-known destinations or off-peak travel dates. Waiting for late deals when planning where to holiday in July can be risky if you have specific requirements or wish to travel to high-demand regions. Use trusted UK travel aggregators and sign up for price alerts to track fluctuations—but book quickly when you spot a bargain.
3. Check passport and visa requirements
Before finalising any booking, ensure your passport has at least six months’ validity from your date of return. Double-check visa requirements; for example, British citizens currently need an ETIAS travel authorisation for most EU countries starting in 2025. Travel to countries outside Europe, such as the USA or Japan, may require advance online authorisation or full visas.
4. Prioritise travel insurance
Always purchase comprehensive travel insurance, covering medical emergencies, cancellations, and luggage loss. For July, ensure your policy includes coverage for heat-related illness or weather disruptions—a growing concern in some of the hottest best holiday destinations July.
5. Seek package deals and added extras
Consider UK-based tour operators who bundle flights, hotels, and transfers—this can be cheaper than booking separately, especially for family or luxury trips. Look out for value-added extras, such as airport lounge access or free kids’ clubs, to enhance your experience.
Your journey begins: unlocking the world’s top July holiday destinations
Choosing exactly where to go on holiday in July unlocks an unrivalled breadth of experiences, from sun-drenched Mediterranean coasts to vibrant festivals and peaceful nature retreats. Whether you seek culture, adventure, luxury, or family fun, July presents countless opportunities to create lasting memories. With careful planning and a keen eye on your personal priorities, you’ll discover July holiday destinations that perfectly match your taste and budget, even during the busy summer months. From booking early to exploring alternative gems, each trip becomes a chance to connect with new cultures and landscapes. The world is at its most dynamic in July, offering British travellers a rich tapestry of possibilities. So, start planning your next adventure now and let these inspiring destinations show you exactly where to go on holiday in July for an unforgettable escape.
Frequently asked questions: July holiday planning
1. What is the weather typically like in popular July holiday destinations?
July brings warm and sunny conditions to many regions, with Mediterranean hotspots such as Greece, Italy, and Spain experiencing peak summer temperatures—often 28–35°C. Northern Europe, including Norway and Scotland, stays milder and more comfortable. If you’re wondering where to go on holiday in July for cooler days, consider highland or coastal escapes. Always check local forecasts for specific destinations.
2. Which are the best places to holiday in July for families?
Many July holiday destinations are highly family-friendly. The Algarve in Portugal, Mallorca in Spain, and Cornwall in the UK offer gentle beaches, family resorts, and safe swimming. Cities like Vancouver and Cape Town boast wildlife parks, aquariums, and interactive museums for children of all ages. Choose destinations with a range of activities and family-oriented accommodation.
3. Where can I find the cheapest places to holiday in July?
If you’re seeking the best places to holiday in July on a budget, look beyond classic European centres. Montenegro, Bulgaria’s Black Sea coast, and Portugal’s lesser-known towns remain affordable options. Booking early or after school holiday peaks helps stretch your budget further, even in more popular regions.
4. How can I travel safely and stay healthy during busy July periods?
Prioritise travel insurance, stay hydrated in warmer climates, and follow local health guidelines—especially in crowded places. For all July holiday destinations, secure your valuables and be mindful of sun protection. Research healthcare facilities at your chosen destination, and take any required medication or documents with you.
5. Is July a good time for solo travellers, and what should they consider?
July is ideal for solo travel thanks to lively atmospheres and excellent transport. Choose where to go on holiday in July based on your comfort: Portugal, Ireland, and Japan are known for safety and friendliness. Always inform someone of your travel plans and opt for well-reviewed accommodation in central areas.